mobi Õ The Art of Immersion How the Digital Generation Is Remaking Hollywood Madison Avenue and the Way We Tell Stories ✓ 354 pages ¹ Frank Rose

ePub The Art of Immersion How the Digital Generation Is Remaking Hollywood Madison Avenue and the Way We Tell Stories

mobi Õ The Art of Immersion How the Digital Generation Is Remaking Hollywood Madison Avenue and the Way We Tell Stories ✓ 354 pages ¹ Frank Rose ¹ A field guide to the visionaries—and the fans—who are reinvenS we have barely slowed down to register No longer content in our traditional role as couch potatoes we approach television shows movies even advertising as invitations to participate as experiences to immerse ourselves in at will Wired contributing editor Frank Rose introduces us to the people w Pretty interesting description of various immersive trends in culture and media the Lost ARGs various video games new trends in advertising as experience etc Rose doesn't draw a lot of conclusions or really do any philosophizing about this stuff which is cool but also maybe a bit of a letdown And at times this reads like a series of Wired pieces strung together Certain anecdotes and examples get repeated a few times a pet peeve of mine It's a very compelling read though and uick as well

book ô The Art of Immersion How the Digital Generation Is Remaking Hollywood Madison Avenue and the Way We Tell Stories Å Frank Rose

A field guide to the visionaries and the fans who are reinventing the art of storytellingNot long ago we were spectators passive consumers of mass media Now on YouTube and blogs and Facebook and Twitter we are media And while we watch television than ever before how we watch it is changing in way This book goes over a lot of recent phenomena of which I was moderately aware so it was nice to get some details but overall I didn't get as much out of this book as I had hoped It was short on theory and heavy on case studies It was good to get a sense of how much massive immersive experiences created by marketers are starting to gain traction however especially among the younger generationThe main impact this book had was to highlight that my tendency to avoid these new marketing experiences has caused me to not keep up with a new force in our culture that is gaining in power Rose talks about an arms race between advertisers and audience with each getting sophisticated all the time The changing context of our culture from mass distribution to personalized streams of entertainment is having a powerful effect on this arms race

Frank Rose Å The Art of Immersion How the Digital Generation Is Remaking Hollywood Madison Avenue and the Way We Tell Stories text

The Art of Immersion How the Digital Generation Is Remaking Hollywood Madison Avenue and the Way We Tell StoriesHo are reshaping media for a two way world people like Will Wright The Sims James Cameron Avatar Damon Lindelof Lost and dozens of others whose ideas are changing how we play how we chill and even how we think The Art of Immersion is an eye opening look at the shifting shape of entertainment toda Hands down the best book I've read all year