PDF ½ BOOK Show Sold Separately FREE Ê JONATHAN GRAY

TEXT Ý Show Sold Separately Ö Jonathan Gray

Show Sold SeparatelyOf the Rings spoilers for Lost the opening credits of The Simpsons Star Wars actions figures press reviews for Friday Night Lights the framing of Batman Begins the videogame of The Thing and the trailers for The Sweet Hereafter Plucking these extra materials from the wings and giving them the spotlight they deserve Jonathan Gray examines the world of film and television that exists before and after the sh A fascinating study of trailers toys seuels MMPORGS and all of the 'ancilliary' bits or paratexts that make up a film or TV program the text that are often ignored and yet as Gray argues play a massive role in how a text is understood and consumed by audiences

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Even released or aired The extras or paratexts that surround viewing experiences are far from peripheral shaping our understanding of them and informing our decisions about what to watch or not watch and even how to watch before we even sit down for a showShow Sold Separately gives critical attention to this ubiuitous but often overlooked phenomenon examining paratexts like DVD bonus materials for The Lord A strong case for taking all media not just the titular promos and spoilers but preuels stars IMDb reviews toys and other intertexts as seriously as we take the main texts they adapt Gray even argues mostly indirectly that there may not even be such a thing as a main text which ends up being a rational POV than it might sound before reading the book Effortlessly and never unnecessarily theoretical in its basis the book covers hype promotional materials authors not to say auteurs seuelspreuels spoiler culture and fan intertexts before concluding with an especially intriguing chapter about toys and games and their role as media paratexts especially in the context of the Star Wars universe A must read for media scholars the book also has the clarity of language and argument to avoid putting off an interested non scholarly reader if you can intuit or flat out define what an intertext is then you'd probably be good to go Has implications for star studies industry studies and especially transmedia studies of all varieties Highly recommended

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PDF ½ BOOK Show Sold Separately FREE Ê JONATHAN GRAY á It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them while a host of media extensions guarantees them a life long past their air dates An onslaught of information from print media trailers inteIt is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them while a host of media extensions guarantees them a life long past their air dates An onslaught of information from print media trailers internet discussion merchandising podcasts and guerilla marketing we generally know something about upcoming movies and TV shows well before they are In Film and Media Studies scholars often focus on the text They focus on television shows films and video games However the analysis of the text and its ‘meaning’ usually stops at that point Jonathan Gray on the other hand argues passionately for scholars to consider the surrounding texts—the paratexts—and the effect they have on the main textThe focus of Show Sold Separately is to establish a framework on which to build future understandings of a textual ecology The main text is at the center of the ecosphere but paratexts intratexts intertexts and extratexts all populate the media landscape each providing its own input into the ‘meaning’ a viewer imbues to that text Indeed paratexts “establish frames and filters through which we look at listen to and interpret the texts that they hype” 2010 3 Many paratexts are often denigrated by scholars aside from those in the marketing discipline with advertisements promos billboards and trailers being particularly targeted as nothing than crass commercialism However Gray notes that we must examine these commercial paratexts much closely and afford them the same rigor that we do for films and television shows if we want to get a fuller understanding of each text’s meaningGray acknowledges that the approach he takes in the book is a relatively new one for Media Studies He engages in a variety of methods that cannot be summed up in a single term; he utilizes close reading reception studies and structuralpolitical analysis to arrive at his conclusions While these methods may be established individually taken together they represent a relatively novel approach Indeed Gray laments that film and television studies have stagnated in their approaches to the material He argues that the fields need an “off screen studies” component added to them in order to remain dynamic Show Sold Separately is a first step towards establishing such an “off screen studies” component to the disciplineFor the most part Gray does what he sets out to do and outlines both the functions that different kinds of paratexts serve and their importance to the central text He also convincingly argues that paratexts can become central texts to consumers who have no encounter with the source text such as those who see many trailers for a film on television but never see the film The book’s points become a bit strained towards the end when Gray begins to discuss fan communities’ roles in establishing paratextual meanings The points are taken but they feel too tertiary not to mention potentially too niche to have any widespread effect to the larger goal of the bookShow Sold Separately is a text that can be useful for undergraduate television studies classes but probably only selected portions to introduce the concept of paratexts Graduate students and media studies scholars should find this an invaluable text however because of its uniue approach to texts