Convergence Culture Where Old and New Media Collide mobi ✓ Hardcover read

text Convergence Culture Where Old and New Media Collide

Convergence Culture Where Old and New Media Collide mobi ✓ Hardcover read Ý Convergence Culture maps a new territory where old and new media intersect where grassroots and corporate media collide where the power of the media producer and the power of the consumer interact in unpredictable waysHenry JenUces us to young Harry Potter fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise He shows us how The Matrix has pushed transmedia storytelling to new levels creating a fictional world where consumers track down bits of the story across multiple media channelsJenkins argues that struggles over convergence will redefine the face of American popular culture Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets At the same time consumers envision a The best book on Transmedia around In fact the bible

Henry Jenkins Ò Convergence Culture Where Old and New Media Collide doc

Liberated public sphere free of network controls in a decentralized media environment Sometimes corporate and grassroots efforts reinforce each other creating closer rewarding relations between media producers and consumers Sometimes these two forces are at warJenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms He explains the cultural shift that is occurring as consumers fight for control across disparate channels changing the way we do business elect our leaders and educate our childre Some interesting thoughts from the conclusionview spoilerAs a utopian I want to identify possibilities within our culture that might lead toward a better just society My experiences as a fan have changed how I think about media politics helping me to look for and promote unrealized potentials rather than reject out of hand anything that doesn't rise to my standards Fandom after all is born of a balance between fascination and frustration if media content didn't fascinate us there would be no desire to engage with it; but if it didn't frustrate us on some level there would be no drive to rewrite or remake it 247 Critical pessimists such as media critics Mark Crispin Miller Noam Chomsky and Robert McChesney focus primarily on the obstacles to achieving a democratic society In the process they often exaggerate the power of big media in order to frighten readers into taking action I don't disagree with their concerns about media concentration but the way they frame the debate is self defeating insofar as it disempowers consumers even as it seeks to mobilize them Far too much media reform rhetoric rests on melodramatic discourse about victimization and vulnerability seduction and manipulation 247 The politics of critical utopianism is founded on a notion of empowerment; the politics of critical pessimism on a politics of victimization One focuses on what we are doing with media the other on what media is doing to us 248 hide spoiler

text Ó Convergence Culture Where Old and New Media Collide Ò Henry Jenkins

Convergence Culture Where Old and New Media CollideConvergence Culture maps a new territory where old and new media intersect where grassroots and corporate media collide where the power of the media producer and the power of the consumer interact in unpredictable waysHenry Jenkins one of America's most respected media analysts delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge He takes us into the secret world of Survivor Spoilers where avid internet users pool their knowledge to unearth the show's secrets before they are revealed on the air He introd Jenkins discusses the current convergence culture that media is a part of How the media consumers havs become producers and consume on their own terms How fans of popular culture and literature write their own fan fiction and the copywright laws are challenged How people become editors of online magazines before the age of 14 How people use photoshop to voice their opinions before a government election These grassroots collide with the corporate media which has to adjust to the consumers to not loose themThe book awakes uestions about the increasing interactivity such as how the grassroots begin to challenge professionals how commercial culture affects the reliability how the easy accessible information affects people's integrity and last but not least the dire situation of professional journalism It's a frightening culture for educated journalists since everyone can be published and as frightening for the industry since no one wants to pay for journalism today Journalism has to acclimatize to better make use of today's climate and find a way to make news in it as well as convince people that they want to pay for it