kindle Ï Agile Experience DesignPaperback read å lindsay ratcliffe

mobi Agile Experience Design

kindle Ï Agile Experience Design Paperback read å lindsay ratcliffe à Agile development methodologies may have started life in IT but their widespread and continuing adoption means there are many practitioners outside of IT including designers who need to change their thinking and adapt their practAgile development methodologies may have started life in IT but their widespread and continuing adoption means there are many practitioners outside of IT including designers who need to change their thinking and adapt their practices This is the missing book about agile that shows how designers product managers and development teams can integrate experience design into lean an Easy to use as a uick reference to Agile and Design but with decent depth for thorough study

Lindsay Ratcliffe õ Agile Experience Design text

D agile product development It euips you with tools techniues and a framework for designing great experiences using agile methods so you can deliver timely products that are technically feasible profitable for the business and desirable from an end customer perspective This book will help yousuccessfully integrate your design process on an agile project and feel like part of t This is a UX design book that’s written through the lens of agile development This book surprised me in that it focuses on UX design than agile I can see this book being useful to someone who knows a lot about agile and wants to learn about UX design It’s also useful for UX designers who want to learn about agile like myself If you’re a senior UX designer you may want to skim through the first half of the book like I did It Chapters 8 and 9 of the book were most useful to me At that point the authors explain the core of agile such as writing user stories and developing a story map One of the interesting things I learned from the book was the meaning of the word “customer” Traditionally in agile development the customer is the client or the business In UX design the customer is the person who uses the digital product or service The authors use the term customer to mean the latter They suggest that agile team find a new term for the traditional word customer such as client business or product owner I also discovered a gem in this book On page 124 one of the authors explains how they worked on the site boocom Boocom was a high profile retail site during the dot com era Like many sites in the dot com era boocom went under In focus groups boocom’s team learned that customers liked the idea of a virtual avatar to guide them through the site experience But when customers actually saw the avatar the reaction was negative This example illustrates how focus groups and usability testing are different Focus groups can tell you what people want or what they think they want But focus groups don’t actually show you what people do when they start using a design they think they want

epub ✓ Agile Experience Design õ Lindsay Ratcliffe

Agile Experience Design He agile team do good design faster by doing just enough just in time use design methods from disciplines such as design thinking customer centered design product design and service design create successful digital products by considering the needs of the end customer the business and technology understand the next wave of thinking about continuous design and continuous delive I'm disappointed I wanted this to be betterVague writingWordyToo long to be a good description of Agile See Agile Samurai for thatDescription of Experience Design is not nearly good enoughThis may be the only book currently in print describing Story Mapping but I'd recommend googling the web for that