PDF ¼ BOOK The Filter Bubble What the Internet is Hiding From You FREE Ñ MONEYEXPRESSCARD

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PDF ¼ BOOK The Filter Bubble What the Internet is Hiding From You FREE Ñ MONEYEXPRESSCARD á An eye opening account of how the hidden rise of personalization on the Internet is controlling and limiting the information we consumeIn December 2009 Google began customizing its search resNd fed only news that is pleasant familiar and confirms our beliefs and because these filters are invisible we won't know what is being hidden from us Our past interests will determine what we are exposed to in the future leaving less room for the unexpected encounters that spark creativity innovation and the democratic exchange of ideasWhile we all worry that the Internet is eroding privacy or shrinking our attention spans Pariser uncovers a pernicious and far reaching trend on the Internet and shows how we can and must change course With vivid detail and remarkable scope The Filter Bubble reveals how personalization undermines the Internet's original purpose as an open platform for the spread of ideas and could leave us all in an isolated echoing wor NOTE A month after writing my original review I changed my rating from 4 to 5 because of how it has stayed with me and the number of interesting conversations I have had about itIn the introduction to The Filter Bubble Eli Pariser delivers a very thought provoking message the internet is getting better and better at knowing what we want and personalizing what we see and that is not necessarily a good thing We all want searches and websites to show us what we are after but the our computer experience is personalized what will we NOT see? And what are the conseuences of that? After reading his introduction he had me convinced that this is a tricky issue and I wondered what was left to say in the rest of the book The answer is “A lot” and Pariser says it very well Pariser explores current day influences on the internet from Google Facebook and to lesser known but important players like Acxiom and explores possible future “enhancements” with their advantages and their dangers He does an excellent job of explaining the cognitive biases and other thought mechanisms that make personalization a problem and of describing the effects on various aspects of our lives and society His research was broad and impressive; he uotes sources from John Stuart Mill to Walter Lippman to Dan Ariely WARNING This book cites so many other interesting sounding works that your Want to Read list is likely to growIf there is a weakness it is in the relative lack of solutions but that is not surprising I wouldn’t expect an easy answer to such a complex uestion as this but at least he has done a good job of raising the uestion This is the kind of book I will recommend to a number of my friends all for different reasons and if enough people become aware of the issue and all of its ramification I am hopeful that we can maximize the utility of the internet while avoiding the worst of the pitfalls Read again December 2014 for The Sunday Philosophers

Eli Pariser ó The Filter Bubble What the Internet is Hiding From You EBOOK

An eye opening account of how the hidden rise of personalization on the Internet is controlling and limiting the information we consumeIn December 2009 Google began customizing its search results for each user Instead of giving you the most broadly popular result Google now tries to predict what you are most likely to click on According to MoveOnorg board president Eli Pariser Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years the rise of personalization In this groundbreaking investigation of the new hidden Web Pariser uncovers how this growing trend threatens to control how we consume and share information as a society and reveals what we can do about itThough the phenomenon has gone largel I read this book because it’s very well known because he gave a famous talk about this at a recent TED conference and because I work and do research on how people think about the information they get from the internet In the end Pariser and I both think about these things a great deal—he worries deeply and writes a book that has essentially one complaint in it His complaint? Internet companies provide personalization services that distortaffectlimit what you can see and it’s hard to know what’s NOT being shown to youHe’s right in some ways and even I worry about this But the book feels to me like a collection of essay fragments that’s been amplified to book lengthHere’s my outline of his book chapter by chapter You can see there are a number of repeated themes but not a book length argument that’s developed 1 The race for relevance personalizing software agents and personalized results are bad Why? Results might be manipulated there’s a bigger problem with companies you don’t know collecting data about you eg Acxiom2 User is the content user behavioral data what you click on what you read is being collected this info is used to drive personalized views of your internet experience this causes the reading audience to split into many smaller camps crowd decisions about what’s good is NOT very smart dull and boring topics get filtered out how will the important stuff get covered? 3 Adderall Society confirmation bias exists if you live in an info bubble isn’t everything you see confirmation? filter bubble eliminates all variant views this gives you a very biased view of the world it gives you focus which is good but it’s like someone taking Adderall implicitly bad 4 The You Loop there is an identity problem—behavior tracking doesn’t always give a rich model of you as a conseuence info is filtered for you and tends to lock in on one particular model of you5 The public is irrelevant surprise The news is manipulated the cloud is run by a small number of companies outreach eg in political campaigns is limited to those who can be influenced 6 Hello World programming is important; you need to understand how algorithms work internet use is voluntary except when you need to compete against people who use it then you're sort of pushed into it for competitive reasons 7 What you want whether you want it or not advertisers are really good at figuring how to get past your defenses 8 Escape from the city of the ghettos some ideas about ways to get around the filter bubble It’s irksome that the book is fundamentally a fairly haphazard collection of mini essays on a small number of topics that don’t make strong arguments The book has section titles like “The robot with Gaydar” and then never says anything about “Gaydar” in the section What should the reader take away from that? What about a chapter like “The Adderall Society” where the argument is a guilt by association He argues that increased focus on a task such as might be provided by a filtering mechanism is a bad thing because drugs like Adderall help some people do that Really? That’s his argument?? Or that Google’s image recognition technology is slammed because Google did NOT launch it He seems worried that such technology exists at all but drags Google into it not because they use it but that it might be possible I also have to object to his style of writing Page 201 “Google Research has captured most of the scholarly articles in the world” Did he really mean “captured” in the sense of “to take control over”? Google Scholar not Google Research provides links to much of the world’s scholarly research literature but that literature isn’t even stored on Google servers—the service is to provide an easily searchable index that gives links to the documents They’re not “captured” in any senseBut this is the way the entire book is written the language is negatively nuanced to make you feel that you’re being given an inside scoop on the evils of information filtering If you take a step back you realize that Pariser is fundamentally interested in how political ideas get munched in the filtering and personalization software He’s worried and in this I agree with him that important stuff—laws policy regulationsall that boring but deeply important political content—will be left out in a consumer interest driven information world Pariser is longing for the days when a really great editor would pick and choose what you really need to know and put it on the front page for your edification He seems to have forgotten all of the yellow journalism that preceeded the golden age of “objective” journalism and has an optimistic view that before automated information filtering and content tailoring we somehow could all easily detect sources of bias and we lived a life of pure objectivity and knowledge That is of course nonsense Everyone has always lived in a highly mediated world Libraries which we tend to think of as ultimately open and bias free information sources have ALWAYS been highly curated selectively choosing what gets included in their stacks and offerings Newspapers ALWAYS have had a political bias sometimes evident sometimes not Compare France’s Le Monde with the New York Times or with the Dallas Morning News or with the LA Times and you’ll see four very different takes on the world Pariser longs for the day when we all read the same canon of literature and daily news But note the fundamental contradiction—he worries that we’re all being pulled into separate information cells that are re confirming our beliefs and diverse in the extreme but at the same time he wants us to live in HIS filter bubble where the important that is important to him information is force fed to us whether we want it or not Is this an important book? Probably if only because it has surfaced some important issues We DO need to be aware of the filtering that is being baked into all of our information services But this has forever been thus his book reminds us that we need to take this filtering seriously especially now that the filtering is constantly changing In the end I actually agree with his recommendations that we become aware of the filters and that we take conscious action to not be simple passive consumers of everything that is wafted our way I just wish he’d written a organized argument about it and been less rhetorically inflamed by the whole thing

EPUB ☆ The Filter Bubble What the Internet is Hiding From You ó Eli Pariser

The Filter Bubble What the Internet is Hiding From YouY undetected until now personalized filters are sweeping the Web creating individual universes of information for each of us Facebook the primary news source for an increasing number of Americans prioritizes the links it believes will appeal to you so that if you are a liberal you can expect to see only progressive links Even an old media bastion like The Washington Post devotes the top of its home page to a news feed with the links your Facebook friends are sharing Behind the scenes a burgeoning industry of data companies is tracking your personal information to sell to advertisers from your political leanings to the color you painted your living room to the hiking boots you just browsed on ZapposIn a personalized world we will increasingly be typed a It's ironic how I became aware of this book and read it given the topic of filtering and personalization I found this book serendipitously I was in the public library waiting for a workstation to open up I was standing at the beginning of the non fiction book section This book has Dewey decimal number 004678 right at eye level where I happened to be standing idly waiting Oh I thought This looks interesting I flipped though it and decided to check it out and read it Just what the author says will NOT happen in the future when every aspect of our lives is filtered and personalized for itIt's ironic even further as I discovered that the author is or was the board president of MoveOnorg therefore has a political view very different from my own Well I thought this book isn't about politics so I'll invest the time and see what he has to say I was rewarded for that time A few incidental references excepted the author Eli Pariser treated his subject in a very even handed and thoughtful wayAt first I took you in the subtitle of the book What the Internet Is Hiding from You to mean the collective you in other words all of us But no he means each person's online displays are different from those of everyone else therefore preempting what some other people would seeIn a nutshell and I don't really think this is a spoiler even as of 2 years ago when this was written personalization is ubiuitous than you might think and the ramifications are far widespread Pariser poses interesting uestions including how can we have a national culture when we no longer have common experiences common information and common frames of reference?It's kind of interesting at the end of the book the author doesn't really have any prescriptions to fix the problem or deal with it He talks about a few things he thinks won't work like the national Do Not Track registry And he suggests generic things like contacting your Congressman to express your concern about the issue To be fair I don't expect every author to know how to remedy problems that they write about but it did make the book a little anti climacticThis book shares a flaw with most other sourced non fiction books today The author makes use of end notes instead of footnotes I'd rather see the source of the information on the page on which it appears rather than at the end of the book with no visual indication in the text that a note even exists at that point